Initial Rewards is now the largest dedicated supplier of promotional merchandise and loyalty reward programs for the Gaming Industry outside of North America having long been the UK market leader in the supply and management of promotional merchandise to all major industry sectors in the UK. Senior management have had over 30 years of experience supplying & sourcing quality merchandise which has enabled us to set up a unique business infrastructure with the ability to provide a one stop shop for promotional merchandise and loyalty reward programs for the Gaming industry.

We offer our clients a huge portfolio of products and services that involve promotional merchandise and loyalty reward programs. As an expert in promotional merchandise and loyalty reward programs, we constantly innovate; adding new brands to our product portfolio and new services for our clients.

Critical to our original vision for the company was a belief that in order to offer incredible value, we must provide incredible service - and service is all about people. We strive to create an environment where people are valued and respected. After all, associates who are passionate about their work are naturally inclined to share that enthusiasm with everyone they encounter.

In essence, we run the company by "The Golden Rule" - treat people as you want to be treated. This philosophy is evident in everything we do.