Why Initial Rewards
"Customer loyalty" is a strange thing; we may not all agree on a definition but we all recognise it when we see it. In e-gaming, increased customer loyalty might take the form of a reduction in
customer churn. To others, customer loyalty is shown through increased or improved activation rates. Regardless of which measure best fits your business, the outcome you want is clear; an increase in your share of customers' spending. That's where we come in.
In the online world particularly, marketers are
thinking far beyond the intrinsic characteristics of their product or service - beyond even consumers' perceptions of that product or service - and are making loyalty programs an integral part of
everyday consumer habits and behaviors.