Initial Reward's strength in the loyalty program market is our ability to offer a complete loyalty solution from integrating our proprietary e-commerce technology to our global fulfilment capability.

Initial Rewards Loyalty Point Store solution was developed to assist with your player retention and acquisitions. A fully customised e-commerce store is designed and integrated with your systems to allow your players to redeem the loyalty points they earn from game play, for an extensive range of gifts and branded merchandise.

Relevant rewards, realistically achievable and globally recognizable, draw players into your Loyalty Program. Rewards are why players join your program. Not for the points themselves, but for the pay-off; the acknowledgment that you value their custom and are prepared to offer great stuff in exchange for it. The stronger your rewards are, the more they engage your players.

The look and feel of the online store will be designed to mirror the brand designs on your website to create a seamless link from your website to the loyalty point store.

To speed up the process, Initial Rewards has already completed integration of our proprietary software with the major Network Providers to the gaming Industry.

Periodic assessment keeps your reward program fresh and exciting, while expert management ensures constant success. This approach, along with desirable targeted rewards, motivates desired player behaviour and builds long-term, profitable player relationships.