Lockdown was a game changer for all of us, including how brands got their product in the hands of their customers and how we got their attention when they were locked inside the walls of their house.
In February of this year, NetEnt expanded their branded games hall of fame with the launch of the Street Fighter II: The World of Warrior Slot based on the classic video game. NetEnt are masters of entertainment, and constantly raising the bar of what is possible in gaming; when they came to us with the brief to create a lockdown survival kit we knew this was a perfect opportunity to flex our creative muscles.
Collectively wishing for better days, we spied a unique opportunity to engage with an audience seeking nostalgia. Wrapped in retro inspired gaming graphics, the set included a Street Fighter phone case and a gym kit to inspire players to get as fit as their video game warrior heroes. The star of the show, however, was the mini arcades we sent to the homes of the NetEnt clients. Based on the design of a 1990s arcade machine- the console was wrapped in graphics featuring scenes from the game- was functional and allowed customers to play the original Street Fighter II Arcade Game.