Power Projects

POKER STARS POKER SET

Dubbed the home of online poker, we partnered with PokerStars to create a 500-piece comprehensive poker set which would include everything their players needed for their next game night .  

Always looking to ‘raise the stakes’ when it comes to style and design, we set about finding a way to update the traditional heavy aluminum and wood casings in favour of a more sleek design. The result was a lightweight acetate case, weighing just 3.5kg making the set more practical and easier to transport. Since then, we’ve noticed more and more sets being made using this fabric, but we’re not mad- imitation is the best form of flattery after all.

Presented in a bright red, and branded with the PokerStars logo, the striking set includes 500 clay chips in five different colours, a dealer button and two decks of cards. Player’s poker face not included.

LEO VEGAS MERCHANDISE

Transforming a stock item into a bespoke branded gift isn’t easy, this is why we have dedicated industry specialists who will help you maximize your brand exposure in new and creative ways.

Giving Power to the People … AMAZING PORTABLE CHARGER FOR CHELTENHAM RACES

By using innovative design and concepts with the right item, your brand the high profile sponsorship programmes it deserves. Working closely with brand owners and sports clubs we are able to provide a start to finish service for your sporting merchandise. Our in house teams don’t just follow a trend, we are always looking for the next desirable merchandise, to ensure your brand is always the envy of others! Creating retail quality items is no longer an expectation: it’s a requirement! As industry leaders this comes naturally to us, specializing in the perfect packaging for your perfect gift. For your VIP Clients: we propose Premium Brands, Luxury Gifts and Signatures items from Designers. By using innovative design and concepts with the right item, your brand can really cause a stir. Using innovative design and concepts with the right item your brand can achieve the real-time engagement you after.

PLAY ‘n GO MERCHANDISE

Continuing our successful partnership with Play ‘n GO, we teamed up with the online casino on the launch of their new slot game Reactoonz. Having previously worked with the team on the launch of the prequel game, Energoonz, we jumped at the chance to catch up with our energetic extraterrestrial friends in their latest incarnation.

Creating a pack to keep you comfortable when playing with Gargantoon and his colourful comrades, we designed a plush pillow with a high-quality velvet finish along with a super soft pair of socks. Capturing the playful nature of their parallel universe, we covered the pillow and socks with an all over colourful print featuring our animated aliens to deliver this stay-at home gaming pack. 

RELAX GAMING GIN

In 2010 Relax Gaming ushered in the ‘New Era of Gaming’. Starting out as a single solution gaming platform provider, they quickly established themselves as an award winning multi–product provider whose portfolio now boasts over 1000 casino games.  

To celebrate a decade of challenging the status quo, we partnered with Relax Gaming to produce a made to taste gin to help put the “spirit into gaming”. In this project we really demonstrated our ability as an agency to provide our clients an unrivaled level of customisation when it comes to creating a unique project from scratch. Working closely with their team to refine and perfect a premium gin, we oversaw everything from taste to design through our established network of suppliers; the result was a crisp clear gin. 

RED TIGER WISHING WELL

This is one we’re incredibly proud of. Red Tiger, a leading casino games developer operating throughout Europe and Asia, commissioned us to create this one-off wishing well for a corporate event in their offices in Gibraltar.

Based on one of the company’s most successful slot games Well of Wishes, we built this custom made well complete with the company’s tiger head logo  and filled it with branded wines, beers and jelly babies to create this eye-catching centerpiece.

Red Tiger, recognising that this was a special piece, didn’t want to discard this once the event was over and instead ran a competition amongst their employees. They gave them the opportunity to throw their metaphorical coin into the well, and at the end of the night one lucky guest had their wish granted and was able to take the well home. 

ALL-IN DIVERSITY

Established in 2017, All In Diversity is a not-for-profit organisation aiming to promote diversity, inclusion and workplace equality within the global betting and gaming sector.

We worked with the team as part of the #opendoors campaign designed to celebrate those who have opened career doors for others, creating a hard enamel pin badge to accompany the campaign. Designed in the group’s signature yellow and printed with the words ‘in’, the pin was available at this year’s ICE show at London’s Excel arena, designed to be worn for those individuals and companies wanting to show their support for those who have championed others.

At Initial Rewards, we are proud to partner with All- In Diversity and their efforts to make this a more inclusive and diverse industry, and play our part in helping promote education and understanding.

STREET FIGHTER – NETENT

Lockdown was a game changer for all of us, including how brands got their product in the hands of their customers and how we got their attention when they were locked inside the walls of their house.

In February of this year, NetEnt expanded their branded games hall of fame with the launch of the Street Fighter II: The World of Warrior Slot based on the classic video game. NetEnt are masters of entertainment, and constantly raising the bar of what is possible in gaming; when they came to us with the brief to create a lockdown survival kit we knew this was a perfect opportunity to flex our creative muscles.

Collectively wishing for better days, we spied a unique opportunity to engage with an audience seeking nostalgia. Wrapped in retro inspired gaming graphics, the set included a Street Fighter phone case and a gym kit to inspire players to get as fit as their video game warrior heroes. The star of the show, however, was the mini arcades we sent to the homes of the NetEnt clients. Based on the design of a 1990s arcade machine- the console was wrapped in graphics featuring scenes from the game- was functional and allowed customers to play the original Street Fighter II Arcade Game. 

PARTY POKER AUDIO

Since they were established in 2001, Party Poker have long positioned themselves as the good guys of the online poker industry. Taking a stand against what they see as negative forces at work, through successful ad campaigns with the likes of Kevin Hart, they have established themselves as the team putting the enjoyment and fairness back into the game.

In an effort to keep the party going, we teamed up with Party Poker to produce these exclusive Beat’s speakers for the top five players on their site.  Whilst a fairly straightforward commission, we think this product is everything that the Party Poker team stand for- fun, great quality and designed with integrity.

GALA BLUE DIAMOND

For the launch of their Blue Diamond campaign, Gala Bingo sent out premium luxury hampers to those players who won £1,000,000.

We produced 25 boxes filled with all the things a new millionaire could need. Swarovski glasses accompanied by champagne to toast your win, a Waterman pen to sign your cheques, a bespoke car or high heel chocolate to stand in place whilst you wait for your Aston Martin and new wardrobe to be delivered, and a giant diamond shaped Swarovski paperweight to- well- let people know how rich you are!

BWIN PS4 WRAP

At Initial Rewards, whilst we love having the opportunity to invent the weird and wonderful, we also know that sometimes there are already masters of the game who know how to do it best. When Bwin asked us to be a part of their partnership with PlayStation we knew that this was the case.

As part of an online competition Bwin gave away a number of PlayStation controllers to the winners.  Accepting the mechanics and recognisable design of the iconic handset were as good as it gets, we decided this was a case of ‘if it ain’t broke, don’t fix it’. Instead, we made some minor tweaks to the existing product, adding the Bwin logo to the handset. Through the process of dual branding we were able to add value to the product, provide the Bwin customers with the best possible product and cement the relationships between these two global brands.